In Northern France, enjoy the trip tips : visit our land of numerous local festivals, belfries, beer, mussels, mills, giants, sand-yachts and art…The welcome is always warm and hospitable, so join us and feel at home.

Home page > CRT

REGIONAL TOURIST BOARD

Nord-Pas de Calais Regional Tourist Board (CRT), a “law of 1901” association, implements the Regional Council’s tourism policy and has two main missions: tourist development and promotion.

The Regional Plan for the Sustainable Development of Tourism and Leisure (2006-2020)

The Regional Council charged the RTB with drafting this plan, and adopted it on 24 November 2006.
Through ongoing adaptation to developments in the tourist market,

The Plan aims to
• Increase the attractiveness of the Nord-Pas de Calais Region
• Contribute to the development of a real tourist economy, based on quality, sustainability and mobilisation of its inhabitants, through defining sustainable and identity-related networks
Sustainable tourism reconciles economic development, natural resources and a social dynamic, respecting inhabitants, their needs and values.

The Strategic Marketing Plan

The development and attractiveness of the region is achieved through initiatives to upgrade its image and promote its tourist offer in France and abroad. Promotion campaigns are concentrated on several growth markets, local or more distant, mainly directed at short break clients.

A new Shared Strategic Marketing Plan (SSMP) is being drafted. It will define – mid-2008 for 5 years – the promotion programme (markets, target clienteles, choice of networks, products to develop and market), which will make the Regional Plan for the Sustainable Development of Tourism and Leisure operational.

A network of partners

The effectiveness of the RTB is dependent on close relations with a number of partners.
The Plan was drafted in conjunction with over 250 partners in 20 working groups.
The Departmental Councils examined it before its adoption by the Regional Council.
The SMP is Shared because sharing common values, ensuring the consistency of the different initiatives and pooling objectives and resources is now a widely shared objective.

About the Regional Tourist Board :

The Association

Partners

Services in action

Land of Discovery - Audomarois

	Yes