6, Place Mendès France - BP 99 - 59028 Lille Cedex
Tél : (33) 03 20 14 57 57
Fax : (33) 03 20 14 57 58
www.northernfrance-tourism.com
Tél : (33) 03 20 14 57 57
Fax : (33) 03 20 14 57 58
www.northernfrance-tourism.com
|
6, Place Mendès France - BP 99 - 59028 Lille Cedex
Tél : (33) 03 20 14 57 57 Fax : (33) 03 20 14 57 58 www.northernfrance-tourism.com |
The Regional Council charged the RTB with drafting this plan, and adopted it on 24 November 2006.
Through ongoing adaptation to developments in the tourist market,
The Plan aims to
• Increase the attractiveness of the Nord-Pas de Calais Region
• Contribute to the development of a real tourist economy, based on quality, sustainability and mobilisation of its inhabitants, through defining sustainable and identity-related networks
Sustainable tourism reconciles economic development, natural resources and a social dynamic, respecting inhabitants, their needs and values.
The development and attractiveness of the region is achieved through initiatives to upgrade its image and promote its tourist offer in France and abroad. Promotion campaigns are concentrated on several growth markets, local or more distant, mainly directed at short break clients.
A new Shared Strategic Marketing Plan (SSMP) is being drafted. It will define – mid-2008 for 5 years – the promotion programme (markets, target clienteles, choice of networks, products to develop and market), which will make the Regional Plan for the Sustainable Development of Tourism and Leisure operational.
.jpg)
.jpg)
