PARIS-ROUBAIX CYCLE RACE 2010 - April 11th 2010

The Hell of the North … it was the end of the First World War, in a landscape ravaged by bombings and trenches, with hardened cyclists pedalling through the middle of it. The expression stuck and was associated with the paved roads, which we continue to lovingly maintain today.

The Paris-Roubaix is the most difficult race in the world; those who reach the end earn universal respect. It’s less hellish now than in the past, but it’s still hard, very hard. Especially for the competitors. The spectators can get a drink and sample the local food at the inns and cafes that bring life to the villages dotted about the fields and plateau.